Hilton Bets Big on AI: Google, ChatGPT and Claude Are Changing How Travelers Search, Plan and Book Hotels
Hilton is expanding its use of artificial intelligence across the travel-planning journey, connecting its own website and Hilton Honors App with Google AI Mode, OpenAI’s ChatGPT and a forthcoming connection to Anthropic’s Claude. The goal is ambitious but straightforward: make it easier for travelers to move from wondering where they might go to finding the right hotel, comparing choices and ultimately booking a room.
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