Celestyal Appoints Gordon Dirker VP, Biz Development North America

Dirker was formerly Vice President of the Americas for the Norwegian Expedition Line – Hurtigruten

Gordon Dirker, Celestyal Cruises’ New Vice President of Business Development. Appointment shows Celestyal’s commitment to building North American trade.

MIAMI, FL — January 3, 2018 — Celestyal Cruises is delighted to announce the appointment of Gordon Dirker as Vice President, Business Development – North America. Mr. Dirker began working for us on January 2nd, 2018. He is responsible for all North American field sales activities, reporting to Leslie Peden, President, Celestyal Cruises Inc.

Mr. Dirker is an experienced sales professional with 21 years of senior-level success in leisure, travel and tourism, both B2B and B2C, with a skill set comprising C-level negotiations, tour operations, expedition cruising and Customer Relationship Management (CRM). Throughout his career he has cultivated strong relationships and is well-respected in the industry.

From 2014 until 2017, Mr. Dirker was Vice President, Americas at Hurtigruten, Inc., an international expedition cruise line based in Oslo, Norway and the owner and operator of 15 small to medium-sized cruise vessels. While at Hurtigruten, Mr. Dirker drove growth throughout the America’s B2B and B2B2C distribution channels and reported directly to the Global Vice President of Sales in Oslo. While at Hurtigruten he in-sourced and established Hurtigruten’s sales operation in Seattle, USA, increased sales by 68 percent and signed newly-preferred distribution partnerships with key North American consortia.

Prior to Hurtigruten Mr. Dirker was the Director of Sales at Brendan Vacations (part of Travel Corporation), where he managed the company’s national sales efforts. During his tenure at Brendan Vacations, Mr. Dirker developed additional distribution channels and bolstered existing partnerships, which increased market share for the company.

All Celestyal Cruises Business Development Managers in North America now report to Mr. Dirker: he is responsible for sales development in California, Oregon and Washington, in addition to nationwide team management responsibilities.

“The appointment of Mr. Dirker signals the next stage in building and investing in our trade partnerships, which includes the addition of a further three Business Development Managers and the creation of a new Marketing Executive role for North America,” said Leslie Peden, President – Celestyal Cruises, Inc. “We are thrilled to have Mr. Dirker on board and look forward to his success.”

Liam Cusack

Liam P. Cusack is the Managing Editor of Cruise & Travel Report (www.cruiseandtravelreport.com), a publication dedicated to providing travelers the same news that industry insiders receive. A self-described “travel nerd”, Liam is an Ocean Liner and Cruise Industry historian who has traveled to more than 60 countries, every US state and sailed on more than 60 cruises. After nearly two decades as an award-winning political journalist and investigative reporter at a major NYC daily newspaper, he decided to dedicate his career to helping avid travelers, like himself, be more well-informed. With Cruise & Travel Report, Liam strives to provide news and tips to make every vacation a dream vacation.