Holland America’s Black Friday Starts on a Wednesday

The offer spans more than 800 cruises, with departures from December 2026 through spring 2029.

SEATTLE, WA – NOV 11, 2026: The first thing Holland America Line is offering Black Friday shoppers is a head start. The presale runs Nov. 11–17, followed by a public sale Nov. 18–29 that adds a 50 percent reduction in deposits. Travelers can get a presale code by registering at HollandAmerica.com.

Cruise fares are up to 30 percent off. Holland America will also cover prepaid crew gratuities for the first two guests in a stateroom, a benefit the line says can exceed $180 a person, depending on the cabin category and length of the cruise. Third and fourth guests sharing that stateroom may qualify for free or reduced fares.

Alaska is a focus for the line, which marks 80 years in the state in 2027. Dan Rough, Holland America’s vice president of revenue management, singled out Alaska Cruisetours, which pair a cruise with an overland trip to Denali National Park. At the company’s Denali lodge, a redesigned lobby is due to greet guests next summer.

The offer extends to sailings in Asia, Australia and New Zealand, the Caribbean, Canada and New England, Hawaii, Mexico, the Mediterranean, northern Europe, the Pacific Coast, the Panama Canal, South America and Antarctica, and Tahiti. The line’s new Year-Round Europe catalog is represented, as are select Legendary Voyages of 25 to 59 days and back-to-back Collectors Voyages.

Travelers can combine the offer with the line’s premium fare, which bundles shore excursions, specialty dining, Wi-Fi and a beverage package. Holland America calls it Have It All.

Taxes and fees are included in cruise fares. The promotion excludes Grand Voyages and 2028 Alaska Cruisetours. Travelers can book through a travel advisor, on the cruise line’s website or by calling 877-724-5425.

Liam Cusack

Liam P. Cusack is the Managing Editor of Cruise & Travel Report (www.cruiseandtravelreport.com), a publication dedicated to providing travelers the same news that industry insiders receive. A self-described “travel nerd”, Liam is an Ocean Liner and Cruise Industry historian who has traveled to more than 60 countries, every US state and sailed on more than 60 cruises. After nearly two decades as an award-winning political journalist and investigative reporter at a major NYC daily newspaper, he decided to dedicate his career to helping avid travelers, like himself, be more well-informed. With Cruise & Travel Report, Liam strives to provide news and tips to make every vacation a dream vacation.