Holland America Line Partners with Vital Choice® Passengers can now Enjoy Shipboard Dining at Home

Seattle, WA – 25 OCT 2023 — Holland America Line is building on its groundbreaking global fresh fish program by teaming up with Vital Choice, a trusted source for premium wild-caught fish and seafood, to offer guests the same fresh fish cuisine recipes at sea and at home.

Guests can choose from three Vital Choice-inspired dishes developed by Holland America Line chefs: wild Alaska halibut, wild Pacific king salmon and wild Chilean sea bass. The fish can be ordered online or through the Vital Choice and Harry & David catalogs, and recipes for the dishes will be available on VitalChoice.com.

The Vital Choice-inspired dishes will also be available on board Holland America Line ships in the Caribbean and Alaska. The dishes will be complimentary for all guests at Lido Market.“

Holland America Line and Vital Choice share the belief that fish should taste great and be sustainably sourced, making this an ideal collaboration for our guests and Vital Choice customers,” said Michael Stendebach, vice president of food, beverage and guest services for Holland America Line. “Our team of chefs developed recipes that perfectly highlight the varieties of fish we will serve in Lido Market and are featured in the Vital Choice catalogue, and we look forward to debuting the dishes on board.”

The collaboration and recipes will be promoted on board, through the Vital Choice and Harry & David catalogs, online, through social media and email marketing.

Kicking off this month, Holland America Line guests on the six ships in the Caribbean will be able to select a Gold Gala Pan-Seared Sea Bass dish in Lido Market. When the Alaska season resumes with six ships in April, Pacific Halibut with Lime Tarragon Aioli and Alaska Grilled King Salmon Filet with Capers and Dill entrees will be added to the Lido markets.

“With Holland America Line, and through exceptional cuisine, we’re furthering our vision to inspire more expression, connection, and celebration. By uniting our dedication to high-quality, sustainably sourced fish and innovative recipes, we’re fostering connections and creating memorable culinary experiences for all to enjoy, whether they’re cruising or savoring at home.”

said Joseph Rowland, group president, Gourmet Foods & Gift Baskets, 1-800-FLOWERS.COM, Inc.

The wild Alaska halibut, wild Pacific king salmon and wild Chilean sea bass are available for purchase in 4- or 6-ounce options, with the choice of six, 12 or 24 portions. Recipes for the seared king salmon and broiled halibut are featured in the catalog, and all recipes will be on VitalChoice.com.

Holland America Line’s Fresh Fish Program

Teaming up with Vital Choice comes after Holland America Line recently announced a new fresh fish program that engages a global network of 60 ports to source and serve 80 types of fresh fish on board in all restaurants. Guests will find fresh fish and ingredients native to various regions where the ships are sailing, yielding destination-inspired menus.

The program also includes daily fresh fish specials and a planned expansion of the cruise line’s “Savor My Catch” excursion where guests can catch fish that is then prepared and served by chefs on board.