British Airways Introduces Avios Collection on World Duty Free Purchases


  • British Airways Executive Club Members can now collect Avios when spending at London Heathrow’s World Duty Free shops
  • Customers who are members of both British Airways’ and World Duty Free’s respective loyalty programs can collect one Avios per £1 spend at the airport
  • The partnership includes a bonus of 250 Avios on their first purchase

Heathrow, UK – Nov. 27, 2023 British Airways Executive Club Members can now collect Avios on their purchases at World Duty Free shops at London Heathrow Airport. This expansion of the Avios collection scheme offers Members even more opportunities to earn rewards while shopping for a wide range of products, including sunglasses, skincare, fragrances, and fashion.

Collecting Avios at World Duty Free

To start collecting Avios at World Duty Free, Executive Club Members simply need to ensure they have signed up to Red by Dufry, World Duty Free’s loyalty program, and entered their Executive Club details in the Red by Dufry app. Once enrolled, Members will earn one Avios per £1 spent on eligible purchases at any World Duty Free shop across all of Heathrow’s terminals. Avios will be awarded within 72 hours of each eligible purchase.

Additional Rewards

In addition to earning Avios, Executive Club Members can also enjoy a bonus 250 Avios on their first transaction at World Duty Free. Additionally, Members can maximize their Avios earnings by using their British Airways American Express card to pay for their purchases.

Expanding Earning Opportunities

The addition of World Duty Free to the Avios collection scheme further expands the opportunities for Members to earn rewards on their everyday spending. Earlier this year, the airline introduced its first Avios-Only flights, and it was announced that Avios can be used to purchase British Airways Holidays packages. Additionally, new retailers continue to join more than 1,500 retailers on, including eBay, which was added in September.

About the British Airways Executive Club

The British Airways Executive Club is a free-to-join reward program for anyone who loves travel. Its currency is Avios, which can be collected by flying with BA or its partner airlines, taking a holiday, making purchases with more than 1,500 retailers, or through everyday spending with a wide range of partners. Members can also collect Tier Points every time they fly with British Airways or its oneworld® partners, which offer access to a range of exclusive benefits as they climb the Tiers through Blue, Bronze, Silver, and Gold.

About Red By Dufry

Red By Dufry is a travel experience app that rewards customers for shopping at Dufry stores around the world. In addition to earning Avios, Red By Dufry members can also enjoy a variety of other benefits, such as discounts, exclusive offers, and access to private lounges.

About Avolta

Avolta (formerly Dufry) is a leading global travel experience player. With the traveler at its strategic core, Avolta maximizes every moment of the traveler’s journey through its combination of travel retail and travel food & beverage, passion for innovation, and excellent execution. Avolta’s well-diversified business across geographical, channel, and brand portfolio pillars operates in 75 countries and 1,200 locations, with 5,500 points of sale across three segments – duty-free, travel convenience & essentials, food & beverage – and various channels, including airports, motorways, cruises ferries, railway, border shops, and downtown.