MIAMI (July 9, 2020) –Carnival Corporation today announced that Gus Antorcha, currently chief operations officer for Carnival Cruise Line, has been named president of Holland America Line, effective immediately. Antorcha will report directly to Stein Kruse, group CEO of Holland America Group and Carnival UK.
This move is part of the company’s broader efforts to enhance operations and best prepare the organization for the eventual resumption of cruising.
“We are fortunate to welcome Gus to the Holland America Line team for a new chapter at our brand,” said Stein Kruse, Group CEO, Holland America Group and Carnival UK. “His impressive qualifications, boundless energy and passion for the cruise industry will serve us well as we prepare to resume our global operations in the next several months. These are unprecedented times, and his wisdom and competent judgement will ensure Holland America Line’s long-term success.
Antorcha will lead one of Carnival Corporation’s most storied brands, Holland America Line, an award-winning, premium cruise line known for immersive, authentic experiences onboard and shoreside. In this role, he will guide Holland America Line’s return to cruise operations and plans for future growth, including sales and marketing, revenue management, deployment and itinerary planning, public relations, guest services operations and strategic planning.
As an industry veteran with more than nine years of service at Carnival Cruise Line, Antorcha held several key leadership roles supporting the brand’s continued growth and popularity among cruisers. Prior to becoming chief operations officer, Antorcha served as Carnival Cruise Line’s executive vice president, guest services, responsible for onboard operations, and senior vice president,guest commerce. He previously served as a partner and managing director for Boston Consulting Group.
“I’ve worked with him often during his time at Carnival Cruise Line and know that he brings extensive experience in many disciplines within the cruise and travel business,” added Kruse. “Gus always demonstrates strategic vision, fiscal awareness and superior leadership with a keen ability to keep his eye on the end result to ensure success.”
“When you think of longevity and success among global cruise lines today, Holland America Line is arguably among the top, with a proud history of nearly 150 years,” said Antorcha. “On each ship, the guest experience attracts cruisers back again and again with the best live music at sea, a culinary program that rivals the best land-based restaurants, and engaging talks and activities that seek to deepen each guest’s appreciation of the places they visit.
“I am eager to begin working toward our future with the dedicated and talented people that have been important in establishing the brand’s reputation as the go-to cruise line for cultural immersion,” noted Antorcha. “Likewise, I look forward to collaborating with our travel advisor community to continue supporting them and helping them build their Holland America Line business.”